CHALLENGE
Well-Being is widely misunderstood as woo-woo spiritual concept that does not impact a person's day-to-day, failing to get the awareness it deserves. Or it is treated as metaphoric advice with little to no function. In the face of confusion, Lehigh Valley Health Network wanted to integrate several businesses models into one portfolio offering as employee well-being for the workplace, to be known as Welverse.
Well-Being is widely misunderstood as woo-woo spiritual concept that does not impact a person's day-to-day, failing to get the awareness it deserves. Or it is treated as metaphoric advice with little to no function. In the face of confusion, Lehigh Valley Health Network wanted to integrate several businesses models into one portfolio offering as employee well-being for the workplace, to be known as Welverse.
APPROACH
Through population data we identified the universal truths and relatable concerns, that people often feel uncomfortable when speaking to someone about their personal information in majority of life's situations. We created a brand to encompass the awkwardness and abstractness of these conversations to start.
Through population data we identified the universal truths and relatable concerns, that people often feel uncomfortable when speaking to someone about their personal information in majority of life's situations. We created a brand to encompass the awkwardness and abstractness of these conversations to start.
We created rich medical content with an editorial approach alongside abstract art work. In return, meeting the logical brain, the intuitive heart and instinctual gut to start these conversations.
Here are some highlights from business to brand to marketing:
Business Offer, Brand Strategy and Workshops to build a branded business
Style Scape to conceptually show the visual brand identity in an abstract landscape orientation vs the common portrait orientation we often see in digital and print applications.
Visual Brand Identity Guidelines that creates the foundational direction and versatility to mature in the market with its customers.
Creative & Copy Strategy to establish a new value proposition as a portfolio of well-being.
Brand Event for Welverse employees that started as several different companies, now unified as one. Branding Welverse not only for the external market but for the internal employees to align workflows to achieve quickest path to cash flow given the offerings and integrated portfolio. Demonstrating what the new brand means from a concept to a day-to-day with many special speakers.
