CHALLENGE
Think about Diabetes. What do you think of? Blood Sugar? Needles? Balancing nutrition? More than 747 million people live with Type 2 Diabetes globally yet, beyond the glucose issues there are over 20+ complex symptoms. We were asked to engage patients with awareness & education to make informed decisions.
APPROACH
We took on the complexities of diabetes to showcase the simplicity of Type 2 Diabetes through storytelling. Exploring the main levers, if you will, for controlling symptoms through nutrition, exercise, routine, and FARXIGA. The resulting story and artwork created a meaningful body of work leveraged across earned and owned media, which set diabetic patients for success. To put Type 2 Diabetes in a simple and controllable state, as intended but partially delivered in the category.
Here are some highlights of the MOA and Campaigns:
Strategy, Creative Strategy and Ideation
Rough Sketches, Visual Concepts to Actual Launch of #inspired2fight
Animated video with voiceover to story tell How Farxiga Works within a few minutes.
1 of many unbranded concepts to show the relationship between Blood Pressure, Weight, and A1C.
Unveiling and concealing as you scroll in How Farxiga Works through a scrolling animation landing page.
