CHALLENGE
Just like many local brands there was a gap from where the brand was and where the brand could be to build a brand-to-customer relationship. Blue Ridge Communications wants to be an enterprise brand through the business, brand, product offerings and marketing to compete in the market place and resonate with its customers & potential customers.
Just like many local brands there was a gap from where the brand was and where the brand could be to build a brand-to-customer relationship. Blue Ridge Communications wants to be an enterprise brand through the business, brand, product offerings and marketing to compete in the market place and resonate with its customers & potential customers.
APPROACH
Local brands naturally have smaller budgets in comparison to larger beloved brands yet, it does have to be. We created an iterative approach and system that unifies the collective intelligence (including the client) to build the brand together. In return, making a 1.5x effort in the workflow and not 2, 3, 4x the siloed workflow. This creative approach opened up the budget for even more work to mature the brand with testing visual assets just like the messaging through digital marketing.
Local brands naturally have smaller budgets in comparison to larger beloved brands yet, it does have to be. We created an iterative approach and system that unifies the collective intelligence (including the client) to build the brand together. In return, making a 1.5x effort in the workflow and not 2, 3, 4x the siloed workflow. This creative approach opened up the budget for even more work to mature the brand with testing visual assets just like the messaging through digital marketing.
Truly making brand assets – assets – for clients to invest in.
Here are some highlights:
Brand Wheel with select work crafting the framework to play in.
Tone, Voice & Style select work which is a key factor to build brand-to-customer relationship, consistently.
Creative Brief and Mood board showcasing 'A Deeper Connection' in a creative and brief way.
Style Scape to conceptually show the visual brand identity in an abstract landscape orientation vs the common portrait orientation we often see in digital and print applications.
Website and App Design and Development
Media & Marketing with a fresh website, app, and creative content.
Experience Blue Ridge for yourself brctv.com
