CHALLENGE
Immune disorders are easily misunderstood as it effects each and every function of the body, failing to get the science narrowed down. Kezar Life Sciences wants to raise awareness for *modulating* the immune system rather than suppressing down and boosting up. A revolutionary approach to aligning with the immune systems needs.
Immune disorders are easily misunderstood as it effects each and every function of the body, failing to get the science narrowed down. Kezar Life Sciences wants to raise awareness for *modulating* the immune system rather than suppressing down and boosting up. A revolutionary approach to aligning with the immune systems needs.
APPROACH
Through scientific and clinical trial data we brought life to the immune system through a metaphoric and functional concept to, 'Harmonize the Immune System', where both the average person, biotech investors and the scientific community could understand. We created a mechanism of action (MOA) story engaging all audiences at an elementary level. This version has the messaging for HCPs and illustrations for Patients to naturally bring both together to start a conversation.
Through scientific and clinical trial data we brought life to the immune system through a metaphoric and functional concept to, 'Harmonize the Immune System', where both the average person, biotech investors and the scientific community could understand. We created a mechanism of action (MOA) story engaging all audiences at an elementary level. This version has the messaging for HCPs and illustrations for Patients to naturally bring both together to start a conversation.
