CHALLENGE
Type 2 Diabetes is simple and comprehensive yet, complex nonetheless. It rewards when getting it right and devastating when getting it wrong. It was time to give type 2 diabetes a boost in the right direction. ONGLYZA wanted to raise engagement for Type 2 Diabetes for its patient base.
Type 2 Diabetes is simple and comprehensive yet, complex nonetheless. It rewards when getting it right and devastating when getting it wrong. It was time to give type 2 diabetes a boost in the right direction. ONGLYZA wanted to raise engagement for Type 2 Diabetes for its patient base.
APPROACH
Through patient data we identified the universal truths and relatable concerns that diabetic patients often feel. Such as misguided and lost when addressing their diabetic concerns in their day-to-day decisions all while having no clarity to continuing exhausting their willpower. With this, we created an illustrative campaign with a guided hand from an endocrinologist to give their protocol the added boost with ONGLYZA that they needed. Along with additional illustrations to simplify what seems so complicated.
Through patient data we identified the universal truths and relatable concerns that diabetic patients often feel. Such as misguided and lost when addressing their diabetic concerns in their day-to-day decisions all while having no clarity to continuing exhausting their willpower. With this, we created an illustrative campaign with a guided hand from an endocrinologist to give their protocol the added boost with ONGLYZA that they needed. Along with additional illustrations to simplify what seems so complicated.
Here are some highlights of the Campaign and MOA:
HCP and Patient Website Design and Development
Art Work
Programs and Materials
ONGLYZA's HCP MOA, an adaptive infographic for desktop and mobile screens that is straight to the point for busy on the go HCPs.
