Challenge
How do you capture the essence of Boston IVF, one of the 1st IVF clinic in the US, and present their groundbreaking origins, advancements and credentials through story? We needed to strike a balance between thought leadership and emotion while navigating sensitive subjects in patients building a family. We accepted the challenge to engage the community and portray the scientific advancements were paramount.
How do you capture the essence of Boston IVF, one of the 1st IVF clinic in the US, and present their groundbreaking origins, advancements and credentials through story? We needed to strike a balance between thought leadership and emotion while navigating sensitive subjects in patients building a family. We accepted the challenge to engage the community and portray the scientific advancements were paramount.
Approach
We dove into thorough research to understand the company's history, values, and scientific achievements. We conducted interviews with the founders and thought leaders impacting IVF and even the ISO standards. All to enhance visual storytelling, incorporating cinematic techniques, emotional narratives, and captivating visuals, aiming to educate and inspire viewers while maintaining authenticity and respect for the subject matter.
We dove into thorough research to understand the company's history, values, and scientific achievements. We conducted interviews with the founders and thought leaders impacting IVF and even the ISO standards. All to enhance visual storytelling, incorporating cinematic techniques, emotional narratives, and captivating visuals, aiming to educate and inspire viewers while maintaining authenticity and respect for the subject matter.
